UALR Department of Rhetoric and Writing
UALR Department of Rhetoric and Writing
ON: February 03, 2014
Comments: 0
This project was created in response to the lack of recruiting material for the Rhetoric and Writing Department at the University of Arkansas at Little Rock (UALR). I began redesigning a previous flier created by Dr. Karen Kuralt, Graduate Coordinator of the Rhetoric and Writing Department.

The goal of this project was to create material that concisely describes classes offered at the graduate level of the Rhetoric and Writing Department. The flier informs prospective and current graduate students of the variety of courses the department offers. I primarily focused on creating a sleek and modern design that emphasized the department name as the focal point. The final production functions as an interactive PDF that allows the end-user with the ability to click on links embedded within the document.

For print production of this flier, I created QR code (abbreviated from Quick Response Code) that can be scanned using a smartphone (see image below). Once scanned, the end-user is directed to the graduate website for further information about the program. Rhetoric_Grad_QR



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